What’s Wrong?

Even great products stall without the right marketing. Here’s why bootstrapped SaaS startups struggle to scale:

1.
Muddled Messaging

If your positioning isn’t sharp, leads disappear. Companies with clear messaging can grow faster. But vague language that doesn’t set you apart gets ignored.

2.
Bloated Funnels

Most SaaS sites convert a small percentage of visitors to customers. And every extra step or unclear CTA leaks users before you ever speak to them. If your funnel isn’t simple and focused, you’re losing business.

3.
Overworked Founders

Between shipping product, hiring, and fundraising, marketing slides. Unfortunately, big agencies take months to deliver a plan. That’s too slow when you need results now.

4.
Lack of Initiative

Traditional consultants charge large retainers just to babysit accounts. Lean startups need more than slide decks and weekly reporting. They need a proactive marketer with the experience to take them to the next level.

How I Work

I don’t consult from a distance. I work side by side with you to grow your SaaS. Here’s how my approach is different.

One-on-One Partnership
No agencies, no handoffs. You work directly with a senior operator who’s done this before (i.e., me) not junior staff or committees.

Fast & Flexible
We skip bloated audits and get to work. Quick tests replace theory, and we adapt fast.

Focused Strategy
Together we build a sharp, data-driven plan: clear positioning, high-converting messaging, and KPIs that tie directly to revenue. No fluff, no vague goals.

What You Get

When we work together, you get focused, senior-level strategy designed to drive real growth.

  1. Go-to-Market Strategy. I build a clear, actionable plan: which segments to target, how to price, where to launch, and what tactics will have the biggest near-term impact. Every recommendation ties directly to growth goals.
  2. Funnel & Messaging Audits. I review your marketing funnel, website, and messaging to spot leaks and confusion. Then I provide strategic fixes to improve conversion and clarity.
  3. Founder-Focused Collaboration. I work directly with you to adapt strategy to your bandwidth and stage. Whether you need a fast GTM plan or help repositioning for a new market, we move at your pace.

Why Work With Me?

I’m a SaaS marketing strategist with a builder’s mindset. I’ve helped founders sharpen their positioning, clarify their messaging, and craft go-to-market plans that drive real growth.

My background isn’t just based theory. I’ve led marketing inside fast-moving SaaS companies, so I understand what it’s like to juggle limited time, tight budgets, and big expectations. That’s why I focus on lean, practical strategy.

Every recommendation I make is tied to outcomes: more leads, better conversions, and faster revenue growth.

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