Find what’s actually blocking growth
We trace weak conversion, stalled deals, and noisy metrics back to their upstream causes — usually positioning, ICP, or funnel design.
B2B SaaS marketing · 11+ years
Turn early traction into repeatable growth
I help B2B SaaS companies grow through sharp positioning, full-funnel content, and demand generation that actually converts — as a fractional CMO, consultant, or embedded strategist.
Direct, senior-level work. No handoffs to juniors, no growth theater.
33×
new revenue growth as CMO at LeadPost
$1.2M → $4.1M
ARR in one year at Fusion Web Clinic
8-figure
Series A at TestGorilla, supported by the inbound engine I ran
Teams I’ve led and advised
LeadPost
TestGorilla
ScopeStack
Fusion Web Clinic
CloudNINE
DX Marketing
Sound familiar?
Busy marketing. Quiet pipeline.
If any of these hit close to home, the problem probably isn’t effort — it’s direction.
- ✓You have real traction, but growth feels like pushing a boulder — nothing compounds.
- ✓Everyone describes your product differently, including your homepage.
- ✓Leads come in, but trials stall and deals drift.
- ✓You need senior marketing leadership, but a full-time CMO doesn’t pencil out yet.
How I work
Diagnose. Plan. Execute.
The same operating system I’ve used in-house and as a consultant — no hacks, no theater.
Build a plan your team can run
Clear strategy, ruthless priorities, and a cadence that turns direction into measurable progress — not a 60-slide deck that collects dust.
Execute against revenue
I’ve led teams, managed agencies and contractors, and aligned marketing with sales and product — so activity shows up where it counts: pipeline.
What leaders say
Don’t take my word for it
“
Roy’s talents in marketing, messaging and execution were instrumental in bringing our SaaS solution to market.Eric CastelliCEO, LeadPost
“
Roy rapidly launched and evaluated many new marketing projects during a heavy growth period that really helped the company generate new leads.Derek PedersenFormer CEO, Fusion Web Clinic
“
Whether I need to review existing sales channels and funnels or set up new ones, I have Roy’s templates and guidance printed out right next to me.Lindsay TabasTech Startup Consultant, Lady Engineer®
Ways to work together
Three levels of firepower
Fractional CMO
Embedded executive leadership that owns the number — strategy, team, agencies, and reporting.
Learn more →Strategy Sprint
A focused engagement to nail ICP, positioning, messaging, and a GTM roadmap your team can execute.
Learn more →Advisory
A senior sounding board on a monthly cadence — strategy reviews, hiring help, and honest answers.
Learn more →Next step
Find out what’s holding you back
Book a free strategy call. Worst case, you leave with a sharper read on your own marketing. Best case, we fix it together.