RICE Prioritization Tool

How to Use the RICE Prioritization Tool (and Why It Works)

Too many ideas, not enough time? The RICE framework helps you decide what’s worth doing first. It’s a simple way to score product ideas so you can focus on what matters most.

This tool makes that process fast, easy, and free. You don’t even have to sign up for anything!

What Is the RICE Framework?

RICE helps you prioritize ideas with four factors:

  • Reach: How many people will this affect?
  • Impact: How deeply will it affect them? (1 = minimal, 10 = massive)
  • Confidence: How sure are you about your estimates? (0.01–10)
  • Effort: How much time or work will it take? (1–10)

The formula is:

(Reach × Impact × Confidence) ÷ Effort

A higher score means higher priority.

How to Use the Tool

  1. Name your initiative. Add a short title or description of the idea.
  2. Enter your scores. Fill in values for:
    • Reach: 1–10
    • Impact: 1–10
    • Confidence: 0.01–10
    • Effort: 1–10
  3. Add notes (optional). Include any context, assumptions, or data sources.
  4. Click “Add Initiative.” Your idea will appear in a sortable table ranked by RICE Score.
  5. Download your list. Export to CSV and open in Google Sheets or Excel.
  6. Make changes if needed. Use the “×” button to remove a row, then re-add it with updates.

Make Better Decisions, Faster

Prioritizing what to build is never easy. The RICE framework helps you cut through the noise with a clear, consistent method you can return to anytime.
Whether you’re a product manager, marketer, or founder, this tool helps you think more clearly and act with confidence.

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