Helping Founders Grow
I help startups and growth-stage companies scale smarter with clear strategies, sharp focus, and senior marketing expertise. Whether you’re stuck at early traction or ready to build your first real marketing engine, I’ll help you break through to the next level.
“Roy rapidly launched and evaluated many new marketing projects during a heavy growth period that really helped the company generate new leads.”
Derek Pedersen
Former CEO, Fusion Web Clinic
(acquired by Therapy Brands)
What I Offer
Strategy Development
- I’ll build clear, actionable marketing strategies tailored to your stage and goals
- Craft positioning, messaging, and go-to-market plans that actually drive demand
- Identify the highest-leverage marketing opportunities for growth
Leadership and Alignment
- I’ll step in as your Head of Marketing or Fractional CMO
- Align marketing with product, sales, and executive leadership
- Organize and mentor your marketing team (if you have one) for stronger execution
Executional Oversight
- I’ll turn strategy into action, overseeing the launching campaigns, driving initiatives, and tracking performance
- Work directly with your team or trusted partners to ensure marketing gets done and gets results
- Prioritize efforts that move the needle and cut what doesn’t
Who I Work With
I work with founders and leadership teams who are serious about growth, including:
Growth-stage businesses needing senior marketing leadership without committing to a full-time CMO (yet)
SaaS startups from pre-seed through Series B
Service-based startups building scalable marketing systems
Bootstrapped companies ready to invest in smart, efficient growth
Ready to Grow?
Let’s start with a conversation. We’ll talk about where you are, where you want to go, and whether I’m the right partner to help you get there.