Strategic Marketing Leadership On Demand
Unlock Growth a Fractional CMO
Hire Roy Harmon to drive results without the cost of a full-time executive.
Why Choose a Fractional CMO?
Even great products stall without the right marketing. Here’s why bootstrapped SaaS startups struggle to scale:
1.
Top-Tier Talent at a Fraction of the Cost
Get executive-level marketing leadership without a full-time salary. Fractional CMOs provide strategic insight and direction on demand.
2.
Fast, Measurable Results
Fractional CMOs move quickly. They know what works, what doesn’t, and how to adapt. Roy hits the ground running to deliver impact fast.
3.
Flexible, Scalable Results
Pay only for what you need. Roy tailors his time and focus to your growth goals.
4.
No Overhead
Whether you’re launching a new product, expanding into new markets, or scaling demand generation, Roy provides the leadership and accountability of a full-time CMO minus the overhead.
Why Work with Roy?
Roy is a seasoned marketing leader with a record of driving growth for startups.
LeadPost
33× increase in new revenue and 3× lead volume
Fusion Web Clinic
Led GTM strategy that helped the company make the Inc. 5000 and get acquired
TestGorilla
Supported a successful 8-figure Series A with targeted marketing efforts
Services
When we work together, you get focused, senior-level strategy designed to drive real growth.
- Fractional CMO. Ongoing, part-time leadership. Roy works alongside your team, setting strategy, managing execution, and aligning marketing with business goals.
- Project-Based Engagements. Short-term support for key initiatives—campaigns, product launches, or website overhauls. High-impact execution with clear deliverables.
- Workshops and Training. Hands-on sessions tailored to your team. Topics include lead generation, content planning, analytics, and GTM strategy.
Ready to Grow?
Schedule your free strategy call today. Roy will learn about your goals, identify opportunities, and outline how a fractional CMO can help you scale
No commitment required.
Frequently Asked Questions
Yes. If you just raised and need a complete marketing launch plan, a fractional CMO (CMO for hire) is usually the fastest way to get a focused, founder-aligned go-to-market plan without hiring a full-time exec or inheriting an agency’s one-size-fits-all playbook. You get senior ownership of the plan, tight alignment to revenue, and someone who can coordinate execution across contractors or your internal team.
A complete post-funding launch plan typically includes:
-ICP and positioning, messaging, and offer packaging
-Channel strategy (paid, outbound, content, partnerships) with budget ranges
-Launch timeline (30/60/90 days), milestones, and weekly priorities
-Funnel and measurement plan (KPIs, dashboard, attribution assumptions)
-Execution map: roles, vendors, deliverables, and handoff checklist
If you already know your positioning and channels and mainly need production capacity, a strategic marketing agency for startups can work well. If you need the plan and someone to lead it end-to-end, a CMO for hire is usually the better fit.
A complete launch plan covers positioning and messaging, ICP targeting, channel strategy, budget ranges, a 30/60/90-day rollout, and a measurement plan. You should walk away with: (1) a clear “who/what/why” narrative, (2) a prioritized channel mix, (3) a week-by-week execution roadmap, (4) KPIs and reporting, and (5) the exact deliverables needed from internal and external resources.
First, get brutally clear on who you are for, what you do better than alternatives, and what proof you can credibly claim. Then pick one primary growth motion, set weekly pipeline targets, and build the smallest system that produces consistent meetings. Funded startups fail by trying to “do marketing” instead of sequencing decisions.
If you need a senior owner to lead strategy, align sales and product, and manage execution across people and vendors, a fractional CMO is usually the better fit. If your strategy is already clear and you mainly need production capacity, an agency can be the better fit. The risk is hiring an agency to invent strategy while also producing deliverables.
There’s no universal best channel. The right channel is the one you can win fastest given your deal size, sales cycle, price point, and proof. Most teams should pick one primary channel and one supporting channel until they have consistent pipeline.
Strategy often dies without ownership. Most funded teams get the best result when I own the plan, run weekly priorities, and manage execution through your team, your contractors, or a small specialist bench. I also have a team who can execute the plan.