This guide will walk you through the key questions: Do you actually need a CMO? What should they own? What kind of person thrives in that role? And how can you run a hiring process that leads to a great outcome?

As a startup founder, you probably started out doing your own marketing. That can work for a while. But eventually, it slows you down.

Building a marketing team is one of the trickiest (and most important) decisions early-stage founders face.

The right marketer can unlock real traction. The wrong one can waste your time, budget, and momentum.

Eventually, that DIY approach to marketing will hold your company back.