Hiring

This guide explores strategies for building and managing effective marketing team structures in the remote work era.

A step-by-step guide for startup founders on how to hire a director of marketing.

A fCMO is a veteran marketing executive who works with your company part-time, bringing high-level strategy and leadership without the cost of a full-time hire.

For startups aiming to grow quickly and stay lean, outsourcing marketing can be a smart, strategic move.

Hiring an agency is rarely straightforward. But with the right approach, you can avoid costly missteps and find a partner who feels like an extension of your team.

This guide will walk you through the key questions: Do you actually need a CMO? What should they own? What kind of person thrives in that role? And how can you run a hiring process that leads to a great outcome?

As a startup founder, you probably started out doing your own marketing. That can work for a while. But eventually, it slows you down.

Building a marketing team is one of the trickiest (and most important) decisions early-stage founders face.

The right marketer can unlock real traction. The wrong one can waste your time, budget, and momentum.

Eventually, that DIY approach to marketing will hold your company back.