J.D., Law
University of South Carolina. Where I learned to build an argument that survives cross-examination — useful for positioning, it turns out.
About
B2B marketing for purpose-driven teams
11+ years across early-stage startups, agencies, and growth-stage SaaS — building engines that move metrics, not just make noise.
Hey, I’m Roy.
I help B2B SaaS companies turn early traction into scalable, repeatable growth through sharp positioning, full-funnel content, and demand gen that actually converts. I’ve built and led content and demand-gen engines across SEO, SEM, email, social, and partnerships — and aligned marketing with sales and product-led growth so the metrics move together.
Before marketing, I earned a law degree and studied philosophy. That training taught me to think clearly, argue persuasively, and focus on what matters — and it still shapes how I approach everything from product positioning to campaign design. I thrive where the playbook isn’t written and results matter more than theory.
Track record
Where I’ve done it
2025 – present
Marketing Consultant
Self-employed
- CloudNINE Business Coaching: built the lead gen funnel; clarified ICP, positioning, messaging pillars, and offer narrative.
- M&A investment group: research and positioning assets used in outbound origination and buyer targeting.
2022 – 2025
LeadPost
Chief Marketing Officer
- Grew new revenue 33× and tripled total revenue.
- Tripled monthly lead volume; lifted trial-to-paid conversion from 14.8% to 17.9%.
- Unified marketing, product, and sales around shared GTM initiatives; scaled through agencies and contractors.
2020 – 2022
Raindance
Fractional Marketing Leader
- Built the consultancy from launch to $250K in annual revenue through content and demand generation.
- TestGorilla: directed inbound and SEO — 5,000+ new users and a 5,200%+ increase in unique visitors over 10 months, supporting an eight-figure Series A.
- ScopeStack: developed GTM strategy and market positioning; advised the CEO on pipeline acceleration.
2019 – 2020
DX Marketing
Senior Digital Strategist
- Cut cost per conversion by 75% on paid media; automated processes that raised team efficiency by 80%.
2017 – 2019
Fusion Web Clinic
Marketing Content Manager
- Built a multichannel strategy that grew ARR from $1.2M to $4.1M in one year.
- Helped earn an Inc. 5000 listing and positioned the company for its acquisition.
2016 – 2017
Chumney & Associates
Digital Advertising Specialist
- Managed $1.5M in annual ad spend across 32 client accounts.
- Doubled conversion rates and cut cost per conversion by 50%.
2010 – 2016
Earlier career
Digital strategy & social media
- Managed social accounts with 4M+ followers for a national membership organization; one campaign generated 19,000+ leads in under 72 hours with no ad spend.
- Ran digital strategy for political campaigns and nonprofits, including email programs that mobilized thousands of volunteers.
Education
The unusual part
B.A., Philosophy
University of Mississippi. Clear thinking, first principles, and a high bar for what counts as evidence.
B.A., Political Science
University of Mississippi. How people decide, persuade, and mobilize — at scale.
Next step
Let’s talk about your next stage
Tell me where growth is stuck. You’ll get an honest read — even if the answer is that you don’t need me.