What I own
- Go-to-market strategy and the revenue number behind it
- Demand generation across content, SEO, paid, and email
- Team leadership — in-house, agencies, and contractors
- Alignment between marketing, sales, and product
Services
Senior marketing firepower, right-sized
Three ways to work together — from a focused strategy sprint to fully embedded executive leadership.
Results from campaigns I’ve run
5×
increase in leads
+44%
demo signups
+20%
new customers
01 · Ongoing leadership
Fractional CMO
Executive-level marketing leadership embedded in your team, without the full-time cost.
What it looks like
I join your leadership team on a part-time, ongoing basis — running planning, owning execution quality, and reporting on what matters. You get CMO-level judgment without adding an executive salary.
Receipts
As CMO at LeadPost (2022–2025): grew new revenue 33×, tripled total revenue, tripled monthly lead volume, and lifted trial-to-paid conversion from 14.8% to 17.9% — scaling output through agencies and contractors without sacrificing quality.
02 · Fixed scope
Strategy Sprint
Four to six weeks to nail the foundations most marketing problems trace back to.
What we build
- Ideal customer profile, sharpened and documented
- Positioning and messaging pillars that survive contact with prospects
- Offer narrative your sales conversations can lean on
- Funnel diagnosis and a prioritized 90-day execution plan
What it looks like
A deep dive into your business, customers, and data — then working sessions to pressure-test positioning and a roadmap handoff your team can run without me.
Receipts
This is the same work I’ve done for consulting clients like CloudNINE Business Coaching (lead gen funnel, ICP, positioning, messaging pillars, offer narrative) and ScopeStack (GTM strategy, market positioning, pipeline guidance for the CEO).
03 · Ongoing counsel
Advisory
A senior sounding board for founders and marketing leads who mostly need direction, not hands.
What you get
- Standing strategy call every week
- Async access for quick gut-checks between calls
- Reviews of plans, campaigns, messaging, and metrics
- Help vetting hires, agencies, and channel bets
Who it’s for
Founders doing their own marketing, or junior teams that need senior judgment on tap. You execute; I make sure you’re executing the right things.
Why me
11+ years across startups, agencies, and growth-stage SaaS — plus a law degree’s worth of training in thinking clearly and arguing persuasively. I’ve seen the patterns enough times to save you from expensive detours.
Next step
Not sure which fits?
Book a free strategy call and I’ll tell you honestly — including if the answer is “none of them yet.”